In this section, it says, "'secondary,' non-economic stakeholders included in a firm's stakeholder management will often be labeled as society, NGOs, and/or government." However, the stakeholder matrix describes secondary stakeholders as ones that "may be affected by the outcomes of decisions without direct input or significant interest in the process."įirst, a category as broad as society, NGOs, or government, doesn’t help you manage a given situation. There are many ways to approach stakeholder analysis. Otherwise, the analysis becomes too generalized to be of much use. When doing a stakeholder analysis, the scale of analysis needs to map onto actual processes that can be engaged by those entities. Whether regulation will hinder or accommodate this new industry is still not clear.9.1 Identifying Stakeholders Scale of Stakeholder Analysis A new industry may be born of this new intellectual property resource and these entrepreneurs will be another new set of rate case “stakeholders”! I suppose that, just as individual entrepreneurs have been inventing new “aps” for the iPhone, a separate cadre of entrepreneurs are now uncovering new values from consumer electric usage data. The lesson to me at that time was that the electric power industry was still unaware of the potential uses and value of the new “real time” metering data available from electric consumers. Regrettably, my committee was not the right forum for discussing or endorsing his request but I was able to direct him to the international regulatory (NARUC, CEER) and electric industry associations (EEI) who could enable his request. Thus, he had heard about our committee and thought it the best way to make his request known to as wide an audience as possible. The doctor explained that he and his team of medical researchers could identify and trace the spread of influenza (and possibly other infectious diseases) by monitoring hourly electricity consumption in residential neighborhoods. The requestor was a medical doctor and researcher who wanted to address a session of my committee to plead for access to “real time” or as close to real time electric meter reading data by medical researchers. This reminded me of a request I had some years ago while I served as Chairman of, the awkwardly named, United Nations Economic Commission for Europe Ad Hoc Group of Experts on Cleaner Electricity from Coal and Other Fossil Fuels (a UNECE committee made up of 56-member nations). The issues concerned both ownership and access to data for individual customers as well as access to data by customer class or location stripped of customer identity. The subject of utility rate case stakeholders came to mind as I read about regulatory issues concerning the use and privacy of new metering data collected by electric utilities. An example would be that land owners affected by a construction proposal would turn out only for the part of hearings dealing with their issue. Of course, the stakeholder list varied between companies and was dependent on the subjects under regulatory review in the company's rate case or other PSC proceeding. The workshops are designed to sensitize utility managers to the issues and the responses to issues based on stakeholder’s interests and values. In workshops I have held with utility managers around the country most come up with a similar list of the most common ”intervenors” or “interested parties”: state consumer advocacy offices, independent consumer groups, labor unions, large industrial customers, building owners associations etc. Most regulated utilities have a pretty good idea about who will appear as stakeholders in the next rate case.
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